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AddShoppers is a SKU-level analytics tool that lets users view the impact social media has on sales. The application goes into detail to let users see top revenue sources, popularity of each sharing source, influencers, gender distribution and the geographic location of buyers. The application also provides social buttons for retail so users can encourage consumer engagement through Facebook, Twitter, Google Plus, Pinterest and other popular social networks. Users can also offer up a pre-purchase reward to consumers who share their product on social networks. Free conversion tracking is also included so users can determine the return on investment for social media marketing and see which products are performing better with which social circles.

AddShoppers was founded by Jon West in 2011. The application offers a wide range of services, including sharing tools and reports that help users make better decisions about how, where and when they use social media. The service has received a number of mentions across the web, many praising it for its numerous features and practical functionality. Many retailers can find ways to increase sales by utilizing social networks more effectively.

AddShoppers is appealing because it offers a number of unique tools that are basic but extremely valuable. Users can embed social media sharing buttons on product pages that allow visitors and customers to share products on their favorite social networks. Users can also offer a small discount to anyone who shares their products with AddShopper’s pre-purchase promotion tool. The application also helps users visualize sales success through numerous reports.

AddShoppers entices visitors with a colorful orange and blue design that creates a unique atmosphere. The experience is memorable, but still manages to remain user friendly. The user never feels overwhelmed as they learn about AddShopper’s features and how to use them. The user interface is nice and tidy and offers colorful pie charts, bar graphs and embedded Google Maps to show the user how their products are performing.

A new user can begin by clicking the orange “Create Account” button in the upper, right corner of the AddShoppers homepage. The form that pops up asks the user for an email address, password, domain and retail category. The user is automatically logged in and can access the footer code that is required to begin utilizing AddShopper’s tools. Once the code has been embedded, the application will be able to detect and display social analytics.

AddShoppers offers its services to all users for free. There are no subscription fees and the user isn’t required to make any al la carte purchases. All the user needs is a URL to track and they can begin using AddShoppers. The service has a lot to offer and costs nothing but a few minutes when the user initially signs up. All users receive access to all current features and addons.

AddShoppers is a great tool for anyone selling products online. The user can expand the reach of their retail store by offering up simple social network sharing tools or providing a discount through AddShoppers. Account creation takes minimal time and the interface is very easy to master. Users can begin gathering valuable data or promoting their product to increase sales and improve the reach of their brand.

• Discover influencers and how they impact sales
• Learn which products are popular with which networks
• Add social media sharing buttons on retail websites
• Offer a pre-purchase discount to consumers who share on social networks
• Find out what the ROI is when marketing on social networks

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